Various cars sporting bumper stickers are often spotted on the roads of San Antonio. Ever thought how impactful they are? These decals are known to rapidly increase the visibility quotient of a brand. They work exceptionally well, when they are used with the aim of rebranding. In fact, it is one of the most cost-effective and impactful ways of getting maximum brand exposure within a limited budget. However, many marketers tend to overlook the power of this simple but valuable marketing technique.
The actual worth of getting these stickers on vehicles is highly rewarding. So, we are here to focus on reasons that support the use of bumper stickers for Brand Promotion and Rebranding.
# Beyond the Bumper
Bumper decals offer a wide scope for creativity. Marketers can either choose a clean simple look, or a colorful, vibrant design to grab the attention of its target audience. A well-customized bumper sticker certainly makes a great addition to advertising efforts.
# The Taste of Old School Advertising
This offline form of marketing is being used for over 65 years and continues to be very effective. With the progress in technology, it has become easier to design and customize these promotional stickers for better exposure at low costs. Remember, branded vehicles never go unnoticed and capture attention easily.
# Builds Trust
Trust is an aspect that impacts the buying decision of consumers. Trust is built by building brand awareness. Studies show that businesses that target local markets perform well when they get more visibility. When a branded vehicle with custom decals makes rounds of the local area, they grab more eyeballs. This helps in creating a professional image for the business and works towards building trust.
# Non-Aggressive Advertising
When advertising shifts preferences and gets more inclined towards developing a connection, bumper stickers work remarkably well. Advertising that demands attention is expensive. However, the power of decals comes alive when people don’t perceive it as advertising at all. This makes custom bumper stickers a milder version of advertising.
Bumper stickers are a tried and tested formula. They can create high value for businesses that aim the local market. So, if you want to compliment your marketing activities, it’s a wise move to leverage the power of decals.